No topic Essay Example | Topics and Well Written Essays - 500 words - 1

No topic - Essay Example New York, which seems to be the base of the book has the image of a mother adopting children coming from other families. The ones mentioned in the book were the Italians, Russian-Jews, Dominicans and Chinese and Jamaicans for the 1900. The role of immigration to American history or to New York history specifically, is as significant as to understanding the purpose of the immigrants' existence. But just like any other stranger who tends to land to an unknown place, these immigrants to New York also face different challenges that either force them to leave or continue living in the one busy place of New York. Now how are they looked at What are the bases of their significance as immigrants First, there is of course the color to where they belong. The Jamaicans can be said to be a perfect example for this. The next big thing will be the gender. Immigrants before had more problems settling on one quality job compared to the contemporary days where the availability of vacant positions with a fair and equal position is greater.

The Concept Of Starbucks Marketing Essay

The Concept Of Starbucks Marketing Essay Starbucks places the customer and the service delivered to the customer above everything else. Even though Starbucks is a retail coffee store, the value proposition is not about the coffee exclusively but about the coffee culture and the experience of drinking coffee. With its value proposition, Starbucks moves away from the tangible benefits that the coffee offers, such as taste, stimulation, alertness and concentrates on the quality of its coffee and the intangible benefits of the experience of drinking Starbucks coffee. Starbucks value proposition is not about coffee, it is about the experience of drinking coffee in a Starbucks store integrating the product with the emotional benefits. All these factors were strong enough to maintain Starbucks success after a slowdown when consumers seemed to draw inward after September 11; Starbucks is rocketing ahead once again. Sales in stores open at least 13 months grew by 6% in the 43 weeks through July 28, and the company predicts monthly same-store sales gains as high as 7% through the end of this fiscal year. That is below the 9% growth rate in 2000, but investors seem encouraged. Were going to see a lot more growth, says Jerome A. Castellini, president of Chicago-based CastleArk Management, which controls about 300,000 Starbucks shares. The stock is on a run.Moreover, the Starbucks name and image connect with millions of consumers around the world. Starbucks now commands so much disk space in consumers heads that its extremely difficult to compete against them, said Nancy Koehn, a professor of business administration at Harvard Business School.à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚ It built its brand through its storefronts, and that is a very powerful word of mouth. It was one of the fastest-growing brands in a BusinessWeek survey of the top 100 global brands published Aug. 5, 2002. At a time when one corporate star after another has crashed to earth, brought down by revelations of earnings misstatements, executive greed, or worse, Starbucks has not faltered. The company confidently predicts up to 25% annual sales and earnings growth this year. On Wall Street, Starbucks is the last great growth story. Its stock, including four splits, has soared more than 2,200% over the past decade, surpassing Wal-Mart (WMT ), General Electric (GE ), PepsiCo (PEP ), Coca-Cola (KO ), Microsoft (MSFT ), and IBM (IBM ) in total return. Now at $21, it is hovering near its all-time high of $23 in July, before the overall market drop. From commodity to indulgent necessity Starbucks blasted open a new market by turning a basic commodity into an indulgent necessity for the 20-million customers it serves each week, creating an espresso bar culture nonexistent in this country only two decades ago. In 1992, right when the company became public, Starbucks had 140 stores located in the Northwest and Chicago. Ten years later, in 2002, Starbucks had over 4500 stores scattered throughout the U.S and internationally. During those ten years, Starbucks established itself as the à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€¦Ã¢â‚¬Å"number oneà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã‚  coffee store in the U.S by following an expansion strategy. Starbucks had locations in 42 of the 50 states and was continuing this expansion strategy in order to capture new markets and cluster existing markets. Starbucks retail expansion strategy consisted of the company selecting locations based on whether the demographics of an area matched the profile of a typical Starbucks drinker, the level of coffee consumption and the nature and intensity of competition. An important component of this strategy was that Starbucks did not mind cannibalizing the sales of its stores as long as the incremental sales resulting from the opening of a new store were higher than before. Clustering stores increases total revenue and market share, Schultz argues, even when individual stores poach on each others sales. The strategy works, he says, because of Starbucks size. It is large enough to absorb losses at existing stores as new ones open up, and soon overall sales grow beyond what they would have with just one store. Meanwhile, it is cheaper to deliver to and manage stores located close together. In addition, by clustering, Starbucks can quickly dominate a local market. The lesson learned by both Starbucks and Dunkin Donuts is that a retailer can create demand where demand is latent, said Jim McKenna, president of McKenna Associates Corp., a retail real estate training company in Milton, Mass. They can increase the siz e of the pie. Progress or Regress The retail expansion has led the Starbucks customers to view it as more corporate and caring about making money. Indeed, the crowding of so many stores so close together has become a national joke, eliciting quips such as this headline in The Onion, a satirical publication: A New Starbucks Opens in Rest-room of Existing Starbucks. And even the company admits that while its practice of blanketing an area with stores helps achieve market dominance, it can cut sales at existing outlets. We probably self-cannibalize our stores at a rate of 30% a year, Schultz says. Adds Lehman Brothers Inc. analyst Mitchell Speiser: Starbucks is at a defining point in its growth. Its reaching a level that makes it harder and harder to grow, just due to the law of large numbers.

California Gold Rush Essay -- American History

The California Gold Rush The California Gold Rush was not all about Americans being happy and rich because of the discovery of gold. Indians, Hispanics, African Americans and Chinese all went through some sort of struggle or problem during the Gold Rush period. Not only did men go through rough times but so did some women. The California Gold Rush was a whole different world within California. Gold turned everyone into people they were not. In 1847, an Indian scout brought Mr. James Marshall to Maidu. Maidu was a village of Koloma. There, the first nugget was discovered where James Marshall built a sawmill. The sawmill was located along the American River. Some people say the first Gold Nugget was found by Indian Jim, whom worked for James Marshall to dig a channel to power the sawmill. However, James Marshall received the credit. Indians were famous for their invention in 1849 of the "Long Tom," also known as a box which caught gold. Although the Indians worked very hard for John Sutter whom was James Marshall's boss, Indians suffered tremendously. Gold Fever was a common disease which Indians died from in Northern California. Indians also died from violence and starvation. When Indians found gold nuggets, they would trade the nuggets for clothes, blankets or food for their families. It wasn't the money they wanted. It was the supplies they needed. For a while the Indians were doing well until the year of 1850 which California was now their jail. Because of the changes the whites were making, there was so much poverty for Indians around this time. Families were so poor Indian women decided to prostitute themselves. I think this is one of the most horrible things anyone can do to degrade themselv... ...erior and controlling about. A lot of people died from trying to survive in a free country because of the way they looked or the color of their skin. Lives were always in danger either way you looked at it. Now days people do have to go through some discrimination, racial problems or struggles such as being poor. We do not fight over land, we fight for each other or for money. Money is probably the only thing everyone will always cherish because money can help you do anything now. References Minorities During the Gold Rush. (2000). Retrieved October 18, 2005 From http://www.LearnCalifornia.org/doc.asp?id=1933@pagetype=content The Story of California From the Earliest Days to the Present. Henry K. Norton. 7th ed. Chicago, A.C. McClure & Co., 1924. Chapter XXIV, pp. 283-296 James J. Rawls, and Walton Bean. California. New York: McGraw-Hill, 2002

Sonnys Blues

tells of seeing his brother play piano in a jazz club, and of sending up to his brother a drink—a mixture of Scotch whiskey and milk. As the story closes this unusual mixture sets atop Sonny’s piano â€Å"like the very cup of trembling. † Discuss how this drink serves as a symbolic conclusion to Baldwin’s story. How does it symbolize for the reader the resolution, or synthesis, of various tensions in the story? Indeed what are the main lines of tension, opposition, and division in â€Å"Sonny’s Blues†? At the end of the story, the narrator describes a glass sitting over Sonny’s piano as shaking â€Å"like the very cup of trembling† to highlight what a difficult and complicated position Sonny is in. This image is borrowed from the Bible, where the cup of trembling is used as a symbol to describe the suffering and fear that have plagued the people. The biblical passage promises a relief from that suffering, but Baldwin’s us e of the cup of trembling as a symbol is less overt. * Sonny’s drinking from the cup of trembling serves as a reminder of all the suffering he has endured, while also offering the chance for redemption and peace.As a musician, Sonny takes all his suffering and that of those around him and transforms it into something beautiful. * Like the figures from the Bible, Sonny is moving toward salvation, but his fate remains uncertain. Perhaps he will continue to suffer, suffering being the cost he has to pay for being a musician. There is something Christ like about Sonny’s pain, and suffering for Sonny is at once inevitable and redemptive * At the end of the story, it remains unclear whether he will continue to suffer in order to play his music or whether a greater peace and redemption awaits everyone involved.The fact that the glass is filled with scotch and milk only further highlights the tension and duality Sonny faces. SUFFERING QUOTE A great block of ice got settled in my belly and kept melting there slowly all day long, while I taught my classes algebra. It was a special kind of ice. . . . Sometimes it hardened and seemed to expand until I felt my guts were going to come spilling out or that I was going to choke or scream. (12)| People don't always outwardly express their anguish. The narrator's suffering is immense (it threatens to overpower him here), but he can't just fall apart.Perhaps his suffering is made even greater because this great, big block of ice just stays where it is. He can't get it out of his system. SUFFERING QUOTE â€Å"Tell me,† I said at last, â€Å"why does he want to die? He must want to die, he's killing himself, why does he want to die? † (38)| The narrator is making a desperate plea with this unanswerable question. He can't imagine anyone doing what Sonny has done to himself unless he no longer has the will to live. He just wants to know â€Å"why? †Ã‚   His suffering is as great as Sonny's here. SU FFERING QUOTEYou don't know how much I needed to hear from you. I wanted to write you many a time but I dug how much I must have hurt you and so I didn't write. But now I feel like a man who's been trying to climb out of some deep, real deep and funky hole and just saw the sun up there, outside. I got to get outside. (127)| Sonny suffers on multiple levels. He suffers from his drug addiction and from being stuck in jail. But he also suffers from the knowledge that he's hurt his family and that, because of this, he didn't dare reach out to them even when he needed to the most. Sonnys Blues tells of seeing his brother play piano in a jazz club, and of sending up to his brother a drink—a mixture of Scotch whiskey and milk. As the story closes this unusual mixture sets atop Sonny’s piano â€Å"like the very cup of trembling. † Discuss how this drink serves as a symbolic conclusion to Baldwin’s story. How does it symbolize for the reader the resolution, or synthesis, of various tensions in the story? Indeed what are the main lines of tension, opposition, and division in â€Å"Sonny’s Blues†? At the end of the story, the narrator describes a glass sitting over Sonny’s piano as shaking â€Å"like the very cup of trembling† to highlight what a difficult and complicated position Sonny is in. This image is borrowed from the Bible, where the cup of trembling is used as a symbol to describe the suffering and fear that have plagued the people. The biblical passage promises a relief from that suffering, but Baldwin’s us e of the cup of trembling as a symbol is less overt. * Sonny’s drinking from the cup of trembling serves as a reminder of all the suffering he has endured, while also offering the chance for redemption and peace.As a musician, Sonny takes all his suffering and that of those around him and transforms it into something beautiful. * Like the figures from the Bible, Sonny is moving toward salvation, but his fate remains uncertain. Perhaps he will continue to suffer, suffering being the cost he has to pay for being a musician. There is something Christ like about Sonny’s pain, and suffering for Sonny is at once inevitable and redemptive * At the end of the story, it remains unclear whether he will continue to suffer in order to play his music or whether a greater peace and redemption awaits everyone involved.The fact that the glass is filled with scotch and milk only further highlights the tension and duality Sonny faces. SUFFERING QUOTE A great block of ice got settled in my belly and kept melting there slowly all day long, while I taught my classes algebra. It was a special kind of ice. . . . Sometimes it hardened and seemed to expand until I felt my guts were going to come spilling out or that I was going to choke or scream. (12)| People don't always outwardly express their anguish. The narrator's suffering is immense (it threatens to overpower him here), but he can't just fall apart.Perhaps his suffering is made even greater because this great, big block of ice just stays where it is. He can't get it out of his system. SUFFERING QUOTE â€Å"Tell me,† I said at last, â€Å"why does he want to die? He must want to die, he's killing himself, why does he want to die? † (38)| The narrator is making a desperate plea with this unanswerable question. He can't imagine anyone doing what Sonny has done to himself unless he no longer has the will to live. He just wants to know â€Å"why? †Ã‚   His suffering is as great as Sonny's here. SU FFERING QUOTEYou don't know how much I needed to hear from you. I wanted to write you many a time but I dug how much I must have hurt you and so I didn't write. But now I feel like a man who's been trying to climb out of some deep, real deep and funky hole and just saw the sun up there, outside. I got to get outside. (127)| Sonny suffers on multiple levels. He suffers from his drug addiction and from being stuck in jail. But he also suffers from the knowledge that he's hurt his family and that, because of this, he didn't dare reach out to them even when he needed to the most.

Extreme Environments Reports

An environment is what an average person and animal can live in, like dogs, cats, frogs, farm life. These areas are usually covered in air we can breathe in and water that covers most of the land we inhabit, with plants around as well with much more. This helps is as people or plant lives operate with the adaptations we are given to be able to survive in our environments, an environment where the environmental. An extreme environment are conditions that are outside of a normal range for any humans, plants. These environments are almost impossible for any normal human to be able to live in. The differences in the environments are that average humans, plants and animals won't be able to function when put into an environment that their adaptations aren't usually for whereas other animals would usually survive in. The deep sea is said to be known as the much more deeper parts in the ocean, it's a completely different place with many different forms of life we have never heard of. The deep sea environment occurs in a lot of different parts of the ocean and sea floor, the deep sea covers 71% of the surface of the earth and 90% of it is considered deep sea zone, it also reaches depths of 198m to 11033 m which is the bottom of the Challenger Deep in the Mariana Trench. These zones are then divided further into deep ocean zones, each zone has is different from each other zone with completely different sea life but most animals below the twilight zone have no light at all which means there are no plants and most of the animals that live down there eyes or are blind.Conditions of the Deep Ocean ZoneThe deep ocean zone is known for not having any light sources at all, deep sea investigators define the deep ocean zone as an area where photosynthesis can't function at all. This is because the ocean is so deep the light can't reach all the way down which means anything below 200m is said to be the deep underwater zone. The oceans characteristics can be shown as biotic factors and abiotic factors. The Hadal Zone also known as the Hadalpelagic Zone named after one of the Greek Kingdoms of the underworld Hades. The Hadal Zone is the layer of the deep sea that is below 6000 meters. This is the lowest part of the ocean on the planet because of how low it is the pressure is enormous, making it the least discovered place in the entire world, people have gone to the moon more than the Mariana Trenches (approx 11,021 meters). Abiotic factors are the factors of the each deep sea zone, these are temperature, light, pressure and oxygen.Abiotic FactorsTemperatureThe deep sea is best known for its extremely cold waters, these temperatures are similar to a zone like the abyssopelagic zone which is above it. The temperature of the Hadal zone is 1.0-2.5 degrees celsius. But the Hadal zone has adiabatic heating which increases below 4000 m. But the temperature is always a few degrees above freezing which means its very cold in this zone so the animals that live here are use to these types of cold.LightThere is not light below the midnight zone, it's so deep the sunlight cannot travel to the bottom of the ocean, because of there being no light in these zones most of the animals have no eyes or are blind. But most of these animals are very reliant on their own lights to be able to see around or bring in their pray with their chemical reaction of bioluminescence which give off lights in the dark. Bioluminescence is a chemical reaction which gives off light scientists believe that 90% of species in the deep ocean are able to give off this light. Most of the animals are either transparent, black or red, but red and black look the same when animals are hiding.PressureThe pressure in the Hadal zones pressure is so intense that its became one of the world's least investigated places in humanity, because of the pressure in this zone it would be said the be an extreme environment, the pressure in this zone would crush any human those depths, The pressure in this zone is eight tons per square inch. But in this zone for every 100 meters you go the pressure increases by an atmosphere. Animals ha ve adapted to this pressure by having no air spacesOxygenThe Hadal Zone is the deepest part of the ocean so this means in this layer the high pressures creatures can survive with little to no oxygen in these layers, also there is no sunlight that is able to travel down there which means there is no plant life in these zones as in some other zones there are plants that can give off types of oxygen plants like phytoplankton is needed for photosynthesis which is requires sun to be able to give off any oxygen into the water. but as said before the Hadal zone doesn't have any sunlight so this isn't possible.Biotic FactorsPlantsThe Hadal zone zone extends from 6000 meters to 11000 meters below the surface making it the deepest zone in the ocean, because of these depths the sunlight cannot travel this low making it impossible for plant life to be able to exist at all this is because photosynthesis is a huge part of plant life and the sun's rays are what allows photosynthesis be able to hap pen. So this makes plants not able to live in this zone so hardly anything is able to call this zone home.AnimalsDue to the ocean zone being so deep in the ocean not many animals have been able to be discovered from the lack of it being explored, there could be a whole much more lot of animals that haven't been discovered yet but these are some animals that live in this zone like the Sea cucumber, the Rat tail fish who has a good sense of smell to be able to find its food, the liparid fish who's usually found in shallow levels but scientists have found them all the way down in the hadal zone, decapods that are pretty similar to shrimps but these eat amphipods, these animals also scavenge for food. But there isn't many animals in this zone due to how deep it is and the immense pressures.BacteriaThe bacteria found in this zone is usually located in the Hadal zones hydrothermal vents, a relatively new bacteria has been discovered in this zone called Pyrococcus CH1, this is an archaebac teria that is located around the thermal vents that reach up to 80 to 105 degrees celsius. Because of how deep the Hadal Zone is, it's rather hard for anything to live down there so no plants live down there not many animals and not much bacteria live down there.The Sea CucumberThe sea cucumber is an animal that lives in the Hadal Zone right on the ocean floor these animals live at depths of 20,000 meters deep. There are many types of sea cucumbers these animals can inhabit the warm waters to the cold deep sea trenches. The Sea cucumber is a invertebrate animal this means the animal doesn't have a backbone. The animal has a typical life span of 5-10 years of life. The sea cucumber has a lot of adaptations in order to be able to survive in the Hadal Zone, the sea cucumber has structural adaptations with its body, they move their circular muscles to control their movements when moving around the ocean floor, they also have coelomic fluid that moves around their body cavity or coelom, another structural adaptation is that their feathery shapes can help them catch food. These animals breathe through respiratory trees that are organs that makes water be moved around when drawn in by the opening of the sea cucumber. When Sea cucumbers are feeling attacked they will shoot their intestines out at whatever they are feeling threatened by, their body is their very own defense mechanism, they contract their muscles and some internal organs. They will not die doing this as whatever is missing will quickly regenerate whatever is missing. Scientists are researching how their bodies are capable of doing this like the axolotl. Some behavioral adaptations of the sea cucumber is that they will shed their skin organs to hide or confuse predators or who are attacking them leaving them a little snack while they have a chance to escape, sea cucumbers will also put their tentacles inside of themselves to protect themself. The sea cucumber in able to live in this zone as it is an invertebrate animal this means that it has no backbone it also has no bones in general so it is able to live in these enormous amounts of pressure without its bones being crushed these animals have tube feet which allow it to be able to move around the bottom floor of the ocean. This is how to sea cucumber is able to live in the deepest part of the ocean. It's adaptations work together as it makes poison inside of them to then be released when throwing its intestines at the predator tries to attack this can kill anything that tries to attack them. These defenses only happen when a threat is taking place outside the surface of the sea cucumbers skin. These adaptations all help the animal able to survive down in the Hadal zone but these also help it be able to reproduce, hunt/gather food, and move around. The sea cucumber has the option the either sexually reproduce or asexually reproduce, but sexual reproduction is what is commonly used more, the adaptations help the body in order to release eggs and sperm in to the ocean, this occurs when they meet by shooting that into the water, the eggs and sperm then form together making eggs that will hatch later on. This method of reproduction is very successful rather than asexually reproducing. Gathering and hunting food, the sea cucumber will use its feet all over its body to be able to move around the ocean floor, they will scavenge the floor for small food items, waste particles are what makes up most of their diet, they ingest their food through their mouth which are on their feet. The sea cucumber has tiny tube like legs all over its body to be able to move around the ocean floor, the sea cucumber moves relatively slow around the ocean floor, they can swim a little bit with their flexible bodies. This is possible as they don't have a backbone. They also have no eyes use their bodies to be able to help them get around.ConclusionIn conclusion, The Hadal zone is very deep, I found out that not many animals live in this zone due to how deep this ocean zone is, the animals that live in this zone either have no eyes or are blind, most animals that live in this zone are also invertebrate animals. The Hadal zone is an extreme environment so we will never be able to go there. I found it interesting how we have explored the moon more than we have the Hadal Zone. This is because of how intense the pressure is in this zone, they say the pressure feels like 48 blue whales crushing you from every angle which is interesting. But overall I think this ocean zone is very interesting and all the animals that live there look very different from what we are use to seeing as ocean creatures, but the hadal zone is very interesting.